Ideas &

Ideas &

Ideas &

Insights

Insights

Insights

Parallax Image

July 15, 2026

Why Strategy Should Always Come Before Design

It’s easy to jump straight into colors, logos, and layouts. But without a clear strategy, even the best design won’t connect. Before anything is created, the foundation must be set.

Parallax Image
Parallax Image
Parallax Image

June 3, 2026

Designing Websites That Do More Than Look Good

A pretty website is nice. A website that solves problems and drives action? That’s powerful. Good web design is about more than visuals — it’s about purpose.

Parallax Image
Parallax Image
Parallax Image

May 21, 2026

The Role of Design Systems in Scaling Brands

As brands grow, consistency becomes harder — but more important — to maintain. This is where design systems come in.

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Parallax Image
Parallax Image

April 8, 2026

Why Collaboration Leads to Better Creative Work

Creative work thrives on communication. The best results come when clients and designers work as partners — not in silos.

Parallax Image
Parallax Image
Parallax Image

March 12, 2026

The Case for Consistency in Brand Communication

Inconsistent brands confuse people. Consistent brands build trust. Keeping your message and visuals aligned is not about playing it safe — it’s about creating clarity.

Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Tomas —
Firma
Firma
Firma

“Technology should never get in the way of experience. The best code is invisible but it powers everything you see and use.”

“Technology should never get in the way of experience. The best code is invisible — but it powers everything you see and use.”

“Technology should never get in the way of experience. The best code is invisible — but it powers everything you see and use.”

— Tomas Reed, Lead Developer

— Tomas Reed, Lead Developer

— Tomas Reed, Lead Developer

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We work closely with our clients to build brands that last and experiences that matter.

We work closely with our clients to build brands that last and experiences that matter.

We work closely with our clients to build brands that last and experiences that matter.

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