Firma
Firma
Firma
Firma
Firma
Firma
Firma
Firma
We Are
We Are
We Are
Firma
Firma
Firma
Every project is different, but our process stays sharp and simple.
Every project is different, but our process stays sharp and simple.
Every project is different, but our process stays sharp and simple.
We’re Firma — a brand and design studio built on clarity, creativity, and craft. From strategy to storytelling, we help businesses find their voice, shape their identity, and connect with their audience.
We work closely with our clients — as collaborators, not just creatives — to build brands that last and experiences that matter.
We’re Firma — a brand and design studio built on clarity, creativity, and craft. From strategy to storytelling, we help businesses find their voice, shape their identity, and connect with their audience.
We work closely with our clients — as collaborators, not just creatives — to build brands that last and experiences that matter.
We’re Firma — a brand and design studio built on clarity, creativity, and craft. From strategy to storytelling, we help businesses find their voice, shape their identity, and connect with their audience.
We work closely with our clients — as collaborators, not just creatives — to build brands that last and experiences that matter.
Leo Marten
CEO & Partner
Leo Marten
CEO & Partner
Leo Marten
CEO & Partner
Leo is the strategic lead behind Firma’s creative direction. With over a decade of experience in branding and digital design, he’s helped launch products, shape identities, and build campaigns for brands across industries. He’s a firm believer that design should be both beautiful and useful — and that great ideas start with clarity.
Leo is the strategic lead behind Firma’s creative direction. With over a decade of experience in branding and digital design, he’s helped launch products, shape identities, and build campaigns for brands across industries. He’s a firm believer that design should be both beautiful and useful — and that great ideas start with clarity.
Leo is the strategic lead behind Firma’s creative direction. With over a decade of experience in branding and digital design, he’s helped launch products, shape identities, and build campaigns for brands across industries. He’s a firm believer that design should be both beautiful and useful — and that great ideas start with clarity.
Fun fact: Once built a brand concept around a single comma — and it worked.
Fun fact: Once built a brand concept around a single comma — and it worked.
Fun fact: Once built a brand concept around a single comma — and it worked.
Tomas Reed
Lead Developer
Tomas Reed
Lead Developer
Tomas Reed
Lead Developer
Tomas builds the digital side of what Firma imagines. He works closely with the design team to turn ideas into high-performing, scalable products and websites. His superpower: making complex builds feel effortless and elegant.
Tomas builds the digital side of what Firma imagines. He works closely with the design team to turn ideas into high-performing, scalable products and websites. His superpower: making complex builds feel effortless and elegant.
Tomas builds the digital side of what Firma imagines. He works closely with the design team to turn ideas into high-performing, scalable products and websites. His superpower: making complex builds feel effortless and elegant.
Fun fact: Once coded a playable game inside a loading screen — just because he could.
Fun fact: Once coded a playable game inside a loading screen — just because he could.
Fun fact: Once coded a playable game inside a loading screen — just because he could.
Nina Moretti
Design Director
Nina Moretti
Design Director
Nina Moretti
Design Director
Nina heads up all things visual at Firma. From brand identity to interface design, she brings clarity, depth, and a touch of boldness to every project. She’s passionate about design that balances emotion and logic — and never settles for “just fine.”
Nina heads up all things visual at Firma. From brand identity to interface design, she brings clarity, depth, and a touch of boldness to every project. She’s passionate about design that balances emotion and logic — and never settles for “just fine.”
Nina heads up all things visual at Firma. From brand identity to interface design, she brings clarity, depth, and a touch of boldness to every project. She’s passionate about design that balances emotion and logic — and never settles for “just fine.”
Fun fact: Nina collects vintage design books and quietly judges their kerning.
Fun fact: Nina collects vintage design books and quietly judges their kerning.
Fun fact: Nina collects vintage design books and quietly judges their kerning.
Alma Castellano
Strategy & Client Lead
Alma Castellano
Strategy & Client Lead
Alma Castellano
Strategy & Client Lead
Alma helps brands figure out who they are, what they stand for, and how to say it. With a background in linguistics and communications, she brings clarity to positioning, messaging, and naming — often from the very first conversation.
Alma helps brands figure out who they are, what they stand for, and how to say it. With a background in linguistics and communications, she brings clarity to positioning, messaging, and naming — often from the very first conversation.
Alma helps brands figure out who they are, what they stand for, and how to say it. With a background in linguistics and communications, she brings clarity to positioning, messaging, and naming — often from the very first conversation.
Fun fact: Alma speaks four languages and once named a fintech brand in under three minutes.
Fun fact: Alma speaks four languages and once named a fintech brand in under three minutes.
Fun fact: Alma speaks four languages and once named a fintech brand in under three minutes.
Our
clients!
Our
clients!
Our
clients!
Here are some of the brands we’ve had the privilege to collaborate with.
Here are some of the brands we’ve had the privilege to collaborate with.
Here are some of the brands we’ve had the privilege to collaborate with.
Discover
Discover
Discover
(1)
(1)
(1)
We begin every project by getting to know you — your brand, your market, your audience, and your goals. This stage is all about asking the right questions, uncovering insights, and aligning on what matters most. Whether it’s a full workshop or a simple deep-dive session, this foundation shapes everything we do next.
We begin every project by getting to know you — your brand, your market, your audience, and your goals. This stage is all about asking the right questions, uncovering insights, and aligning on what matters most. Whether it’s a full workshop or a simple deep-dive session, this foundation shapes everything we do next.
We begin every project by getting to know you — your brand, your market, your audience, and your goals. This stage is all about asking the right questions, uncovering insights, and aligning on what matters most. Whether it’s a full workshop or a simple deep-dive session, this foundation shapes everything we do next.
Strategy
Strategy
Strategy
(2)
(2)
(2)
With a clear understanding in place, we define the strategic direction. That could mean refining your brand positioning, writing a messaging framework, or shaping a digital roadmap. We connect ideas to outcomes, making sure the creative work is grounded in real goals, not just good taste.
With a clear understanding in place, we define the strategic direction. That could mean refining your brand positioning, writing a messaging framework, or shaping a digital roadmap. We connect ideas to outcomes, making sure the creative work is grounded in real goals, not just good taste.
With a clear understanding in place, we define the strategic direction. That could mean refining your brand positioning, writing a messaging framework, or shaping a digital roadmap. We connect ideas to outcomes, making sure the creative work is grounded in real goals, not just good taste.
Design
Design
Design
(3)
(3)
(3)
We begin every project by getting to know you — your brand, your market, your audience, and your goals. This stage is all about asking the right questions, uncovering insights, and aligning on what matters most. Whether it’s a full workshop or a simple deep-dive session, this foundation shapes everything we do next.
We begin every project by getting to know you — your brand, your market, your audience, and your goals. This stage is all about asking the right questions, uncovering insights, and aligning on what matters most. Whether it’s a full workshop or a simple deep-dive session, this foundation shapes everything we do next.
We begin every project by getting to know you — your brand, your market, your audience, and your goals. This stage is all about asking the right questions, uncovering insights, and aligning on what matters most. Whether it’s a full workshop or a simple deep-dive session, this foundation shapes everything we do next.
Launch
Launch
Launch
(4)
(4)
(4)
Once the design is ready, we move into production — building, testing, and refining. We take care of every detail, from development to rollout, and collaborate closely with your team to ensure a smooth handoff. Our goal is to launch work that’s not just polished, but purposeful — and ready for what comes next.
Once the design is ready, we move into production — building, testing, and refining. We take care of every detail, from development to rollout, and collaborate closely with your team to ensure a smooth handoff. Our goal is to launch work that’s not just polished, but purposeful — and ready for what comes next.
Once the design is ready, we move into production — building, testing, and refining. We take care of every detail, from development to rollout, and collaborate closely with your team to ensure a smooth handoff. Our goal is to launch work that’s not just polished, but purposeful — and ready for what comes next.
Awards and
Recognitions (12)
For our clients, recognition from platforms like Awwwards or the Webby Awards means greater reach, stronger brand perception, and a signal of quality that sets them apart.
We treat every project like it’s award-worthy — because when our clients shine, we all win.
Awards and
Recognitions (12)
For our clients, recognition from platforms like Awwwards or the Webby Awards means greater reach, stronger brand perception, and a signal of quality that sets them apart.
We treat every project like it’s award-worthy — because when our clients shine, we all win.
Awards and
Recognitions (12)
For our clients, recognition from platforms like Awwwards or the Webby Awards means greater reach, stronger brand perception, and a signal of quality that sets them apart.
We treat every project like it’s award-worthy — because when our clients shine, we all win.
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